Buka named for a childhood nickname, Joanna's "buka" is a contemporary clothing boutique that offers a variety of unique lines, including quality and well-fitting denim, incredibly soft and comfortable tees, handcrafted jewelry, accessories, and even a sampling of Putamayo's world music. Some of the "harder to find lines" include names such as Three Dots, Michael Stars, Only Hearts, Seven for all Mankind, Sanctuary and a newly launched jean company called Paige Premium Denim. As an addition to the store, Joanna also designs her own jewelry line which mainly consists of semi-precious stones and sterling silver.